Per-business pricing,
not per-agent multipliers.
Goodcall is a strong product with Google pedigree and enterprise compliance. The catch: Goodcall meters per agent, so a multi-location business pays the plan price multiple times. OnCallClerk charges per business and starts at $29/month, with multi-location support included.
Two different pricing philosophies
Goodcall meters per unique caller phone number with unlimited minutes. OnCallClerk meters in plan minutes per business. Here is the side-by-side.
| Plan | Annual | Monthly | Cap |
|---|---|---|---|
| Goodcall Starter (per agent) | $66/mo | $79/mo | 100 unique customers |
| Goodcall Growth (per agent) | $108/mo | $129/mo | 250 unique customers |
| Goodcall Scale (per agent) | $208/mo | $249/mo | 500 unique customers |
| OnCallClerk entry | $29/mo | $29/mo | Plan minutes, multi-location |
The honest comparison: Goodcall overage is $0.50 per unique customer beyond your cap. Unlimited minutes is genuinely useful if your callers stay on the line for ten minutes a piece. The per-agent pricing becomes painful for multi-location businesses; a three-location business on Goodcall Growth pays $324/month vs $29 on OnCallClerk entry.
Pricing verified from goodcall.com/pricing on May 7, 2026.
Goodcall vs OnCallClerk at a glance
Goodcall
- Born at Google. 42,000+ businesses, 60M+ interactions
- From $66/agent/mo (annual) or $79 monthly
- Unlimited minutes, capped by unique customers
- SOC 2 Type II, ISO 27001, HIPAA certified
- Per-agent pricing: each location is a separate seat
- Goodcall-assigned phone number per agent
- Zapier-native. Endorsed by Google Cloud and Microsoft
Best for: enterprise compliance and long-call profiles
OnCallClerk
- From $29/mo, per business not per agent
- Plan minutes with simple per-minute overage
- Multi-location supported on a single plan
- HIPAA BAA available on request
- Native HubSpot, Slack, Google, Zapier
- Number portability and forwarding both supported
- US and UK numbers, UK rolling out
Best for: multi-location and multi-vertical service businesses
When Goodcall is the right pick
Goodcall is one of the most credible products in this category. Google pedigree, enterprise endorsements from Microsoft and Twilio, formal SOC 2 Type II, ISO 27001, and HIPAA certifications. The unique-customer pricing model is genuinely innovative and aligns incentives well: you are not penalised for callers staying on the line.
Pick Goodcall if your procurement team requires HIPAA certification today rather than a BAA on request. Pick Goodcall if your call profile is low-volume but with very long, complex calls (think specialty medical practices, certain B2B sales). Pick Goodcall if you have one location and find the per-agent pricing reasonable.
Pick OnCallClerk if you operate multiple locations or franchises, you want lower entry pricing, you need native CRM integrations on standard plans, or you simply prefer minute-based metering you can predict on a calendar.
On every OnCallClerk plan, from $29
24/7 phone answering
Every call answered on the first ring. No voicemail, no missed leads.
Per-business pricing
One plan covers your business including multiple locations, not metered per agent.
Calendar booking
Live availability checks and event creation in Google or Outlook.
Security and BAA
Encrypted in transit and at rest. HIPAA BAA available on request.
Industry templates
Pre-built configurations for trades, dental, legal, real estate, salons.
US and UK
US numbers live; UK numbers rolling out. UK-registered legal entity.
Other Goodcall alternatives
Depending on your priorities, these platforms are also worth evaluating.
Bilingual AI answering for US small businesses. From $49/mo with native iOS and Android apps.
Best for: Solo operators wanting bilingual at the entry tier
AI receptionist with white-glove tier and overage at $0.48/min. 50+ voices.
Best for: Businesses wanting custom prompt engineering done for them
Multi-channel AI: voice + SMS + chatbot + CRM + emails in one platform. From $99/mo.
Best for: Businesses replacing 5+ disconnected tools
EU-based AI for restaurants and salons. WhatsApp, Instagram, voice in one inbox.
Best for: EU restaurants and salons with WhatsApp-heavy flow
Frequently asked questions
What is Goodcall and what does it do?
Goodcall (goodcall.com) is an AI phone agent platform that originated at Google. It is used by 42,000+ businesses with 50,000+ agents launched. Pricing is per agent: Starter $66/month (or $79 monthly without annual discount, 100 unique customers), Growth $108/month (250 unique customers, "most popular"), Scale $208/month (500 unique customers), and Enterprise custom. Goodcall bills by unique customer phone number rather than minutes or tokens, so callers who phone repeatedly within a month count once. Compliance includes SOC 2 Type II, ISO 27001 and HIPAA.
How is OnCallClerk different from Goodcall?
Three differences. First, pricing model: OnCallClerk is per business with plan minutes; Goodcall is per agent with unique-customer caps. Second, starting price: $29/month vs $66/month. Third, multi-location math: Goodcall charges per agent, so a five-location business pays for five seats. OnCallClerk charges per business and supports multiple locations on one account. Goodcall is the better pick for businesses needing HIPAA from day one or businesses with extremely long calls and few unique callers.
Is OnCallClerk cheaper than Goodcall?
For most service businesses, yes. The entry plan is $29 vs Goodcall Starter at $66 (annual) or $79 (monthly). The gap widens with multiple locations because Goodcall meters per agent. A two-location business on Goodcall Growth pays $216/month ($108 x 2). OnCallClerk uses one plan covering the business. The exception is businesses with very low call volume from very repeat callers; Goodcall unique-customer caps reward that profile.
Does OnCallClerk have unlimited minutes like Goodcall?
No, OnCallClerk uses plan minutes plus simple per-minute overage. Goodcall offers unlimited minutes on every plan and instead bills by unique customer phone numbers. Both models have trade-offs. Unlimited minutes feel reassuring on long calls. Plan minutes feel safer when you have many short calls from many different callers. Pick based on your typical call profile.
Is OnCallClerk HIPAA compliant?
OnCallClerk uses encrypted transport, encrypted storage, and minimised data retention. Formal HIPAA Business Associate Agreements are available on request for medical and dental practices. Goodcall has formal SOC 2 Type II, ISO 27001, and HIPAA certifications, which is a meaningful advantage for enterprise compliance teams. If your procurement requires those certifications today, Goodcall has the head start.
Can I keep my existing business phone number with OnCallClerk?
Yes. OnCallClerk supports both port-in and conditional call forwarding. With Goodcall, every agent gets a Goodcall-assigned number, and you typically forward your existing number to the Goodcall number. The end result is similar for callers, but OnCallClerk gives you slightly more flexibility on number management.
Does OnCallClerk integrate with Google Calendar and Zapier like Goodcall?
Yes. Google Calendar, Calendly-style booking, and Zapier are all supported. OnCallClerk also has native HubSpot and Slack integrations on standard plans. Goodcall is Zapier-native and has been recommended by Google Cloud, Microsoft Startups, and Twilio. Both products handle integrations well; OnCallClerk wins on native CRM, Goodcall wins on enterprise endorsements.
How fast can I get started with OnCallClerk?
About 10 minutes. Enter your website, services, and FAQs, pick a voice, and forward your number. Goodcall has a similar fast setup process. The main difference is that we pre-configure industry templates for common verticals, so a plumbing business or dental practice can launch with sensible defaults rather than building from scratch.
One plan, many locations, $29/month
Per-business pricing. Native integrations. HIPAA BAA on request. Live in 10 minutes.